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SEVEN WAYS TO WRITE AN INFO PRODUCT BY SENDING ONE E-MAIL 1. Specific information products: If you would like specific tips, strategies, ideas, processes, and so on, you could begin your query with something like “I’m currently compiling an e-book of romantic date ideas.” 2. General information products: If you prefer a wide range of tips ...

If you’re a marketer, you have an email marketing list. If you don’t, stop reading this and go build one. But, having that list and ensuring the messages that go out to that list are engaging are two entirely different things. For all you marketers whose readers are simply not opening those emails, here are ...