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Avoiding the Delete Button: Make Your E-Mail Campaign Pay Off Have you noticed? It’s becoming harder and harder to get a good response out of e-mail campaigns. Why? The more popular an advertising method becomes, the more overused it gets. When that happens, customers develop an immunity. They are so overwhelmed by the dozens, or ...

Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich! It’s true. Not many people actually get it. Information marketing has much in common with the old-school mail order business. In fact, most of the practices you see online today, such as two-page direct sales mini sites, mailing lists, and ...