Has Your E-mail Mission Lost Its Luster?
Remember when you started your e-mail campaign? You had a mission — provide the best service and value possible to the maximum number of people spending the least amount of advertising dollars. You thought you did everything right. You used graphics and catchy headlines and sent daily e-mails for the count-down to the end of the sale. You got a lot of sales. That told you that you were doing it right. So you did it again. If it ain’t broke, don’t fix it.” An old axiom that works well in most circumstances. However, either, you are still selling the same product to someone who has already purchased, or it appears that you are selling that same product, this person will probably wonder why you aren’t paying attention! 
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